Blog

Ideas, Builds, and Field Notes

Founder Keith McCall on building companies, software, and real-world execution.

2026-05-04 Fun

Fun: Different Omelet Styles

I was watching America’s Culinary Cup with Padma Lakshmi, and there it was—the classic French omelet. Perfectly smooth. Pale yellow. Soft, almost custardy inside. No browning. No excess. It struck me: this is software craftsmanship in its purest form.

2026-04-26 Fun

Fun: Different Omelet Styles

I was watching America’s Culinary Cup with Padma Lakshmi, and there it was—the classic French omelet. Perfectly smooth. Pale yellow. Soft, almost custardy inside. No browning. No excess. It struck me: this is software craftsmanship in its purest form.

2026-04-09 Fun

Fun: Take on Me.

Back in the late ’90s at Lotus Development Corporation, there was a great little tradition—when an executive walked across the stage, their theme song played. Not walk-up music… identity music. I remember watching that and thinking: what would mine be?